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Consultant for the flower industry

I am a floriculture business consultant based in Los Angeles, California, with over 25 years of experience in the global industry. I have worked building and expanding floral projects in Ecuador, Colombia, the United States, the Netherlands, and Kenya. In these companies, I explored new sales and organizational models, optimized business structures to ensure healthy growth, and opened entire markets for farms and breeders. As a purchasing manager, general manager, business consultant, and sales director, I developed short- and medium-term sales and public relations strategies. I created programs to ensure stable relationships with major clients, driving exponential growth for the companies.

Servicios
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Services

Business Strategy & Planning

Schedule a free consultation to review your current operation or new venture. After aligning with your team’s goals and intentions, I will deliver a tailored, goal-driven plan—whether for strategy reset or business launch.

Execution can happen via:

  • Direct operational involvement

  • Coaching your existing managers to implement the plan
    Follow-up is always adapted to your team’s needs and level of support required.

Operations Optimization & Procurement

With over 25 years of global experience, I’ve learned there's always a smarter, faster, or more efficient way to operate. From procurement to organizational structure, I analyze workflows and uncover optimization opportunities.

Following a free consultation, we define:

  • Clear goals

  • Agreed timeline

  • Execution milestones and feedback cycles

Project Development & Setup

Launching something new? Setting up a complex project from scratch doesn’t have to be overwhelming. I support end-to-end development—from concept to logistics to execution—helping you avoid common delays and missteps.

Includes:

  • Initial consultation and draft offer

  • Detailed execution plan within contract

B2B Relations & Global Positioning

In the flower industry, relationships are everything. With fluency in English, Spanish, and Dutch—and hands-on experience in the world’s major grower and buyer markets (Ecuador, Kenya, Netherlands, USA)—I offer cross-cultural strength that helps teams thrive globally.

This service supports:

  • Product loyalty and positioning

  • Client relationship management

  • Cross-border team collaboration

Consultation allows us to identify your key growth opportunities.

HR & Team Development

Flowers need care—and so do the people who work with them. My global HR experience covers:

  • Hiring, onboarding, and team structure

  • Staff development, motivation, and retention

  • Coaching for leadership in sales, procurement, and operations

One-on-one coaching available by topic.

Event Planning & Production

Corporate clients only. I offer end-to-end event execution—from creative direction to final report. I’ve produced successful shows and trade events across multiple continents. Samples available during consultation.
Pricing varies by location and scope.

Customer Reviews
“An excellent consultant in the flower industry, she has been key to our company's growth. Her strategic vision has allowed us to expand effectively.”

José Spector
General Director of Flores Hermosas SA

Give me a call

All services are available:

  • Hourly

  • Project-based

  • Monthly retainer

Let’s discuss what structure fits your team best.

If you're interested in learning more about how I can help grow your flower business, please don't hesitate to contact me. I'd be happy to offer you a free, no-obligation consultation.

Contacto
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